Software Proficiencies

Marketing & Advertising

• Social Media Management: Hootsuite
• Paid Social: Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Instacart Ads
• Influencer Management: Upfluence
• Search Engine Marketing (SEM) & SEO: SEMrush, Google Analytics, Google Search Console, Google My Business
• Public Relations (PR) & Media Monitoring: Cision, Meltwater, Prowly, Brandwatch

Content Management & Web Development

• Content Management Systems (CMS): WordPress, Magento, SharePoint
• Digital Commerce Platforms: WooCommerce, Magento
• Website Analytics: Google Analytics, Google Search Console, Google My Business

Social Media Platforms (Organic)

• Mainstream Platforms: Facebook, Instagram, Pinterest, TikTok, YouTube, Twitter (X), LinkedIn
• Home-Specific Platforms: Houzz, Homestars

Productivity & Collaboration

• Project Management: Monday.com, Trello, Jira, Confluence
• Office Suite: MS Office (MS Office Suite (Word, Excel, PowerPoint)
• Team Collaboration: Confluence, SharePoint

Generative AI & Content Creation

• AI Assistants: Gemini, ChatGPT
• Content Generation: Copy.ai
• Graphic Design: Canva