My extensive experience in marketing, coupled with a strong background in strategic planning and community engagement, has equipped me with the skills to lead teams and execute comprehensive campaigns effectively. Exceptionally organized, I can manage multiple projects simultaneously, ensuring high standards of quality and efficiency.
My focus on community engagement has yielded successful initiatives aimed at enhancing brand visibility and driving sales within local markets. E-commerce and team management are areas where I excel, overseeing social media, reputation management, and SEO efforts to ensure cohesive brand representation across all channels.
Influencer management is pivotal in my strategy, leveraging relationships to amplify brand messaging and effectively reach target audiences. Additionally, strategic partnership development is a key area of expertise, where I identify and cultivate collaborative campaigns that enhance brand visibility and drive mutual growth. Budget and resource management are central to my responsibilities, as I meticulously oversee marketing budgets, ensuring efficient resource allocation. Regular reporting and analytics are integral components of my approach, guiding informed decisions to optimize campaign performance and align with key objectives.
Beyond my professional endeavours, I value work-life balance. Exploring the great outdoors is my passion, whether it is embarking on nature treks or staying active through gym sessions and aquafit.
Travelling is another love of mine, having explored 10 countries already, with Japan holding a special place on my bucket list. I’m fortunate to have a supportive husband as my best travelling companion, journeying together to discover the wonders of each destination. In addition to international travel, we take pleasure in exploring the beauty of Canada, from the scenic landscapes of British Columbia to the historical charm of Nova Scotia. Closer to home, we indulge in weekend getaways across Ontario, savouring each destination’s unique local experiences.
My recent interest is in miniature collecting and building, sparked by visits to miniature exhibits in Victoria and Toronto. In my downtime, I enjoy assembling miniature kits and experimenting with creative designs, like shadow Starbucks lids.
Moreover, I’m committed to sustainability, adhering to the principles of “Refuse, Reduce, Reuse, Recycle.” Whether it’s minimizing plastic usage, supporting small businesses, or upcycling glass bottles into decorative vases, I strive to make a positive impact on the environment.