Hi, I’m Rinku.

I help brands translate consumer insight into growth.

Over the past 18+ years, I’ve built and led integrated marketing programs across CPG, beauty, healthcare, fintech, travel, hospitality, luxury, and consumer brands. My career has taken me from global communications agencies in Mumbai, India, to in-house marketing and consulting roles in Toronto, ON, Canada, giving me a unique perspective on how brands grow across different markets, audiences, and stages of maturity.

I’ve had the opportunity to work with some incredible brands, including McCain Foods, Singapore Tourism Board, Etihad Airways, L’Oréal Paris, Garnier, Maybelline New York, PUMA, Innisfree Canada, Marriott International (Starwood Hotels), Marina Bay Sands, and Lori Morris Design.

What has remained constant throughout my career is a passion for understanding people. Whether launching a new product, entering a new market, or building demand for an emerging brand, I enjoy uncovering the insights that influence behaviour and translating them into marketing strategies that drive results.

My experience spans:

• Brand Strategy & Positioning
• Shopper Marketing & Retail Media
• Product Launches & Go-to-Market Planning
• Integrated Marketing Campaigns
• Consumer Insights & Audience Research
• Influencer & Partnership Marketing
• Digital Marketing & Customer Acquisition
• Team Leadership & Agency Management

I’ve led teams across multiple markets, managed agency and client relationships, and collaborated with cross-functional stakeholders to bring ambitious ideas to life. Throughout my career, I’ve delivered outcomes ranging from 2x–5x ROI on marketing programs to successful product launches, category growth initiatives, and new revenue opportunities.

I believe the best marketing sits at the intersection of creativity, consumer understanding, and commercial impact. Great campaigns may build awareness, but great marketing drives business growth.