Ethics & Working Style

What Guides Me

For me, marketing isn’t just about campaigns and numbers — it’s about responsibility. I believe ethics and transparency are the foundation of lasting brand trust, and I carry that principle into everything I do. Every decision, whether it’s about a campaign, a platform, or a partnership, begins with a simple question: “Does this align with integrity and add true value?”

Ethics in Action

In today’s digital world, brands are often eager to jump on viral trends. While the virality may look tempting, I ask myself: Is it relevant to the brand? Does it resonate with the target audience? Will it create long-term value? If the answer to any of these questions is a “no,” then I believe it’s wiser to step away. Not all visibility is good visibility.

This is where my philosophy shines through: I’m not a “yes man.” I believe in voicing my opinion, backed by facts and insights, even when it’s not the easiest route. Transparency and responsibility aren’t just values I speak about — they guide my decisions daily.

My Working Style

Over the years, my career has been shaped by a balance of independence, creativity, and collaboration. Here’s what defines my style:

  1. Entrepreneurial & Autonomous
    I thrive in fast-moving, founder-led environments where ownership and initiative matter. I enjoy building from the ground up and driving results.
  2. Strategic & Analytical
    Every idea I put forward is backed by research, insights, and clear rationale. Strategy without data is just guesswork, and I don’t believe in guesswork.
  3. Creative by Nature
    While I’m not a graphic designer, creativity is at the heart of who I am. I bring a strong sense of storytelling, aesthetics, proportion, and colors to brand narratives.
  4. Insight-Driven
    My plans are well thought out and researched — from choosing the right platforms (traditional, digital, or influencer-led) to recommending ad strategies that deliver impact.
  5. Adaptive & Collaborative
    I value autonomy but equally enjoy brainstorming sessions, exchanging perspectives, and mentoring teammates. Collaboration fuels better ideas.
  6. A Lifelong Student
    With media and digital landscapes evolving every day — especially with AI — I remain curious, committed to learning, and open to adapting.
  7. Respect Above All
    Passion drives us, but respect sustains us. I value constructive criticism and thrive in environments that are open, but I believe disrespect has no place in the workplace.

DiSC® Style – iD in Practice

My DiSC® profile is iD (Influence + Dominance). This reflects my natural energy, optimism, and ability to connect with people — paired with the confidence to take charge and make decisions. I influence through communication, build trust through transparency, and drive results through action. This balance is especially valuable in marketing, PR, and social media roles where persuasion, clarity, and speed matter.

What This Means for Brands & Teams

My approach combines ethics with execution: I’ll bring creativity, insights, and accountability — without ever compromising on integrity. I believe this balance of responsibility, strategy, and collaboration is what turns good campaigns into lasting brand impact.

For teams, this means a partner who not only drives performance but also fosters growth, mentorship, and respect. For brands, it means a marketing leader who won’t just follow trends but will craft stories that endure.

At the heart of my work is a simple promise: to build with integrity, deliver with impact, and grow with respect.