Skills, Software Proficiencies & Education
I am a Brand Strategic Leader with a multidisciplinary foundation across brand building, digital transformation, public relations, growth marketing, and business strategy. My work sits at the intersection of strategy, creativity, and commercial impact — helping brands move beyond visibility into meaningful positioning, sustainable growth, and long-term value creation.
With a background in PR, digital marketing, and brand communications, I specialize in designing ecosystems where brands don’t just compete — they differentiate, lead, and scale. My approach blends strategic thinking, data-driven decision-making, human psychology, and cultural insight to build brands that are relevant, resilient, and future-ready.
I work across industries to develop clear brand architectures, growth strategies, partnership frameworks, and digital infrastructures that support business objectives — not just marketing outputs.
Core Skills
Strategy & Leadership
- Brand Strategy & Positioning
- Go-To-Market Strategy
- Growth Strategy
- Digital Transformation
- Market Expansion Planning
- Business Development Strategy
- Leadership & Team Building
Marketing & Growth
- Integrated Marketing Campaigns
- Performance Marketing Strategy
- Influencer & Creator Strategy
- Content Strategy
- Community Building
Partnerships & PR
- Strategic Partnerships
- Brand Collaborations
- Influencer Partnerships
- Public Relations Strategy
- Media Relations
- Reputation Management
Brand & Communication
- Brand Storytelling
- Messaging Architecture
- Personal Brand Development
- Corporate Communications
- Thought Leadership Strategy
Digital & Innovation
- Digital Ecosystem Architecture
- Martech Strategy
- Automation Strategy
- AI and Emerging Tech in Marketing
Software Proficiencies
Marketing & Advertising
- Social Media Management: Hootsuite, Brandwatch
- Paid Social: Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Instacart Ads
- Influencer Management: Upfluence
- SEO: SEMrush, Search Console, Google Business Profile
- PR & Media Monitoring: Cision, Meltwater, Prowly
Analytics, Data & Reporting
- Google Analytics (GA4)
- Looker Studio
CRM & Email Marketing
- Hubspot
- Mailchimp
- Constant Contact
Web & Digital Platforms
- WordPress
- Magento
- WooCommerce
Social Media & Platforms (Organic)
- Facebook, Instagram, Pinterest, TikTok, YouTube, Twitter (X), LinkedIn
- Home-Specific Platforms: Houzz, Homestars
Productivity & Collaboration
- Monday.com, Trello, Jira, Confluence
- MS Office Suite
Generative AI & Content Tools
- Gemini, ChatGPT
- Copy.ai
- Canva
Education
- George Brown College – Digital Marketing Post‑Graduation Certificate, 2020
- Mumbai University – Post‑Graduation Diploma in Advertising and Public Relations, 2008
- Mumbai University – Bachelor of Commerce, 2007
- Mumbai University – Advanced Diploma in Advertising, Sales Promotion & Sales Management, 2004–2007
