Skills, Software Proficiencies & Education

I am a Brand Strategic Leader with a multidisciplinary foundation across brand building, digital transformation, public relations, growth marketing, and business strategy. My work sits at the intersection of strategy, creativity, and commercial impact — helping brands move beyond visibility into meaningful positioning, sustainable growth, and long-term value creation.

With a background in PR, digital marketing, and brand communications, I specialize in designing ecosystems where brands don’t just compete — they differentiate, lead, and scale. My approach blends strategic thinking, data-driven decision-making, human psychology, and cultural insight to build brands that are relevant, resilient, and future-ready.

I work across industries to develop clear brand architectures, growth strategies, partnership frameworks, and digital infrastructures that support business objectives — not just marketing outputs.

Core Skills

 

Strategy & Leadership

  • Brand Strategy & Positioning
  • Go-To-Market Strategy
  • Growth Strategy
  • Digital Transformation
  • Market Expansion Planning
  • Business Development Strategy
  • Leadership & Team Building

Marketing & Growth

  • Integrated Marketing Campaigns
  • Performance Marketing Strategy
  • Influencer & Creator Strategy
  • Content Strategy
  • Community Building

Partnerships & PR

  • Strategic Partnerships
  • Brand Collaborations
  • Influencer Partnerships
  • Public Relations Strategy
  • Media Relations
  • Reputation Management

Brand & Communication

  • Brand Storytelling
  • Messaging Architecture
  • Personal Brand Development
  • Corporate Communications
  • Thought Leadership Strategy

Digital & Innovation

  • Digital Ecosystem Architecture
  • Martech Strategy
  • Automation Strategy
  • AI and Emerging Tech in Marketing

Software Proficiencies

Marketing & Advertising

  • Social Media Management: Hootsuite, Brandwatch
  • Paid Social: Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Instacart Ads
  • Influencer Management: Upfluence
  • SEO: SEMrush, Search Console, Google Business Profile
  • PR & Media Monitoring: Cision, Meltwater, Prowly

Analytics, Data & Reporting

  • Google Analytics (GA4)
  • Looker Studio

CRM & Email Marketing

  • Hubspot
  • Mailchimp
  • Constant Contact

Web & Digital Platforms

  • WordPress
  • Magento
  • WooCommerce

Social Media & Platforms (Organic)

  • Facebook, Instagram, Pinterest, TikTok, YouTube, Twitter (X), LinkedIn
  • Home-Specific Platforms: Houzz, Homestars

Productivity & Collaboration

  • Monday.com, Trello, Jira, Confluence
  • MS Office Suite

Generative AI & Content Tools

  • Gemini, ChatGPT
  • Copy.ai
  • Canva

Education

  • George Brown College – Digital Marketing Post‑Graduation Certificate, 2020
  • Mumbai University – Post‑Graduation Diploma in Advertising and Public Relations, 2008
  • Mumbai University – Bachelor of Commerce, 2007
  • Mumbai University – Advanced Diploma in Advertising, Sales Promotion & Sales Management, 2004–2007